There are many challenges for e-commerce sites despite the act we are living in the digital age. Competition is fierce with millions of purchasing choices. It’s no stroll in the mall. As well, due to Google, people can check prices fast, compare your products with your opponents, and determine what to buy before they even reach your website.
With a vast digital landscape expanding daily, here are 14 digital marketing strategies that will help you capture your share of the $2.8 trillion yearly online sales.
1) Boost Product Visualization
Consumers have come to expect access to just about any kind of information at any moment. Not only that, but they’ve come to be very observable. Employing exceptional product visualization allows you to rapidly and effortlessly showcase your products so consumers can examine the details without needing to read about them.
Leverage tools that allow people to zoom, spin your product for a 360° view, and include roll-over, pop-up info tools. If 3D technologies are available, use it to boost engagement and improve the purchasing experience. By Source, their clients reported an increase in sales by 25% to 30 percent when utilizing 3D over flat imaging.
2) Add Video
Though not all products require video, if you’ve got something to show off, show it in action. HubSpot reported that 81% of consumers say video assures making purchases. If you can demonstrate how well your product slices and dices, people will understand what it does and why they want it.
3) Leverage Artificial Intelligence (AI)
AI can make a significant impact on your e-commerce earnings. It’s the capacity to collect information and use it to accurately predict the way the customer will respond based on past behavior. Measurable metrics like conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it.
You can gather data to Offer the clues you need to improve your website and encourage conversions and loyalty. The greater the experience for the clients, the more likely they’ll be to return, recommend your products, and provide positive testimonials.
Algorithms predict what products reunite visitors might want to purchase making it easier for them to shop your site. The products are presented front and center. You might also use AI to improve your backend logistics to get a satisfying customer experience from purchase to delivery.
4) Cutting-Edge Product Filtering
The more products you provide, the further you need advanced product filtering. No one has the time to search your site according to a convoluted inventory plan that doesn’t make sense for them. Instead, you need to provide them with the resources to shop in their conditions and discover what they want quickly.
Considering that 43% of major e-commerce sites are not using advanced filtering, you can gain by getting the considerate site that permits clients to get what they want effortlessly. The more attributes you offer, the easier it is to shop.
5) Automate with Chatbots
Yes, this is AI, but it deserves its approach. Chatbots may be the first point of contact that could make or break your customer encounter. Being available to answer questions now, makes shopping so much easier. You can instantly resolve issues letting them make their way to the shopping cart.
These friendly little bots make it easy to converse with clients humanly and, in turn, provide a personalized experience that can significantly influence buys.
Chatbots are not just excellent customer support reps. They can also make great salespeople. They provide up-selling options on the place while letting customers know when a discount or deal can be obtained.
Chatbots are also stock savvy, and they can monitor top Sellers so that you never run out of stock. If you find difficulty setting automate with Chatbots, then get help from a digital marketing agency in Dallas to give your customers a better experience on your website.
6) Flexible Delivery
A great way to increase cart abandonment is to restrict Delivery choices. Forty-five percentage of online customers have abandoned their carts once they find out the delivery options don’t suit their needs.
People today want to cover and understand their product will arrive quickly. At precisely the same time, they might also wish to know that if they don’t desire their order today, they could pay less for delivery if they choose.
This doesn’t mean you have to jump onto the drone shipping bandwagon. It just means you need to think about ways that you can make rate and efficiency that your number one priority when keeping the price in your mind.
7) Reduce Cart Abandonment
As stated above, cart abandonment is most likely to happen when a client gets to test out and discovers the shipping options don’t match their requirements. More than 70% of the time this is directly related to additional fees like shipping.
Other causes of abandonment included overly-complicated checkout procedures, having to set up an account, and poor website performance such as slow loading and crashes.
One of the very best ways to deal with cart abandonment is to present an email retrieval strategy. When someone abandons a cart, then it is possible to send a collection of emails encouraging customers to complete their transactions. By the sales cycle, close to half of those retrieval emails have been opened, and nearly one-third result in a completed sale.
8) Leverage Wish Lists
Having a wish list on your website provides you with a gold mine of information. You can leverage those want lists by sending customized emails to customers to encourage them to buy. Emails can include sales notices, clearance warnings, or very low inventory counts to create a sense of immediacy.
9) Encourage User-Generated Content (UGC)
Nothing sells a product better than a happy client. UGC Provides hands-on experience from previous customers that are living in and using your products. 54% of clients are more likely to trust a fellow customer over your advertising, according to Salesforce.
Here are two of the easiest methods to leverage UGC:
- Using hashtags on all your social
- Providing a simple way for customers to post reviews on your website
10) Mobile Friendly
By Outer box, 7% of mobile users had made an online purchase using their telephones over the last six weeks before their poll. Your website needs to be mobile-friendly.
Some nice-to-haves would comprise:
- A shopping cart which scrolls with the customer, so they don’t have to scroll to find it
- Add-to-cart buttons that are simple to find so clients can instantly add things to their cart
- According to Adweek, Google found 73% of consumers will leave an unfriendly mobile site to use a website designed for mobile use.
This isn’t to say you need to develop an app for your E-commerce site, but being conscious of how customers shop can allow you to supply the visuals they will need to make purchases easily.
11) Personalize, Personalize, Personalize
Anticipating needs creates value. With AI available to make everything easier, personalization is key.
By understanding your customers, you can more faithfully forecast what they desire, and where they are. All of this information makes their purchasing experience easier.
A big part of personalization should include local approaches that make people feel at home. Additionally, this is a strategy that can help you enhance delivery based on the positioning of your customers and their proximity to your warehouses.
Personalization and localization can also help you leverage the seasons. It’s possible to show customers in the south one set of items and those from the colder north something more suited to their current climate.
12) Use Re-targeting
Re-targeting is essential to the achievement of any e-commerce site. It allows you to follow customers while they are online and also to keep them aware of your services and products. As soon as they go to your site, your ads can show them what they’re missing with a quick link back to where they can complete their orders.
13) Improve Checkout
Cumbersome checkouts slow down buys and direct to frustration. Just how many measures and pages do you actually should get a person to pay? By making your check out simple, you may decrease cart abandonment by creating transactions easier for your clients.
If you can do it on one page, then that is all the greater for your customers’ purchasing experience! If a single page is not possible, at least make it easier for customers to take a step back if they change their mind or make a mistake. Having a highly visible progress bar will help.
14) Encourage Social Purchases
Finally, however, use social channels to encourage purchases. Instead of attempting to compel people to go to your site, let them purchase your goods directly from their feeds. This option is available on Facebook and Instagram.
E-commerce marketing strategies are essential to generating more visitors to your website and encourage purchases. These 14 strategies will Assist you up to your game and get more of that market share. You can also hire a professional digital marketing agency in Dallas such as ioVista Inc. to improve your e-commerce online marketing strategies.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.